About Your Consultant
About your Consultant, your Collaborator, and your Ally

Richard McCoy
Owner & Founder, Richard A. McCoy Horticultural Services Inc.
American Green Zone Alliance Northeast Representative
With over 30 years of experience in the green industry, Richard McCoy is a recognized leader in Regenerative Land Care. As the founder of Richard A. McCoy Horticultural Services Inc., established in 1998, Richard has guided the company’s evolution from a conventional landscape business into one of New Jersey’s first fully organic, ecological, and low-impact land care firms. Since 2005, McCoy Horticultural has specialized in regenerative solutions, including organic lawn care, native plant design and installations, green infrastructure, and complete off-grid, battery-electric maintenance powered by a self-designed 1.8kWh solar trailer and autonomous robotic mowers.
A respected educator and advocate, Richard works with contractors and organizations nationwide, helping them navigate the technical, operational, and economic aspects of transitioning to sustainable and low-impact land care methods. His educational outreach extends to both the classroom and the microphone. He has contributed to the Rutgers Organic Land Care Best Management Practices Manual and served as a longtime instructor for the Rutgers NJAES Organic Land Care Certificate Program.
Richard’s leadership and commitment to ecological practices and public outreach have earned him recognition from the State of New Jersey in a 2023 Assembly Resolution for a collaborative Arbor Day tree planting on April 28, 2023, as well as industry acknowledgments from the Smithsonian Institute’s Archives of American Gardens, the New Jersey Nursery and Landscape Association’s 2021 Horticulturalist of the Year, and the New Jersey Landscape Contractors Association’s 2024 “Making a Difference Award” for Education and Advocacy.
As the Northeast Region Representative for the American Green Zone Alliance (AGZA), Richard was instrumental in helping establish the AGZA–NJNLA partnership. AGZA’s annual participation in the Total Pro Expo in Edison, NJ, furthering his mission to promote battery-electric landscape solutions. He is also a member of the Ecological Landscape Alliance Speakers Bureau and an advisor to nationally active organizations, including the Organic Landscape Association, Non-Toxic Communities, AGZA, and Re: Wild Your Campus.
Richard’s voice extends beyond industry events, as he has been featured on the Native Plants, Healthy Planet Podcast in Episode 19, Episode 46, and Episode 88 (2022). He was also a two-time guest on the Plant a Trillion Trees Podcast in Episode 28 and Episode 158. Just to name a few appearances.
His expertise has been featured in Turf Magazine, Journey to Sustainability, including an article on creating charging infrastructure for battery-powered landscape equipment, and in the Ecological Landscape Alliance, where he shared strategies on the gas-to-battery transition in the landscaping industry.
Richard continues to engage audiences through public speaking at conferences and symposia, including the 2024 Cape Cod Landscape Association Green Education & Exposition, the 2024 Eastern Native Grassland Symposium in Philadelphia, and the Total Pro Expo (2021–2025), as well as the 2025 NJASLA Annual Meeting Conference in Atlantic City. These are just a few of his recent industry speaking engagements, which are equally important as many of his public outreach workshops for local garden clubs and other groups.
Through his ongoing advocacy, educational efforts, speaking engagements, and active social platforms like Ecology Matters, Instagram, and Facebook, Richard continues to shape the future of sustainable landscape practices and champion the vital role ecological land care plays in building resilient landscapes and healthier communities.